Butler's Pizza

This was a personal case study thatI wanted to take up to show the impact your branding has on the perception the people you are trying to attract.

The Current logo is unique, but does not SCREAM quality. And in my opinion can cause a possible client not to trust the product, no matter how good it may be.

I wanted to work around the shape of a pizza slice and build everything around that. The shape of the mascot’s body, his bow tie and even in the logo type. 

This new design appears more professional, trustworthy, and gives you a much greater chance of attracting some new clientelle.