When inspiration hits, you need to go with it…

We had this idea to refresh and strengthen the Butler’s logo. It brings a new brand equity to the mark and simplifies it so it stands out from the clutter of the pizza world.

The Current logo…while unique, it does not SCREAM quality. And can cause possible clients not to trust the product, no matter how good it may be.

We worked around the shape of a pizza slice and build everything around that. The shape of the mascot’s body, his bow tie and even in the logo type.